Posted 1 day ago

Tag Management Systems: Enabling Privacy in the Era of Big Data?

Tag Management

Analytics guru Jim Sterne put his finger squarely on the cause of why people have such conflicted feelings about big data in his recent ClickZ column (“Of Three Minds on Privacy - and a Song”).  On the one hand, we’re offended when brands make irrelevant offers to us as if we were anonymous members of ill-defined customer segments. That’s what happens when a woman shopping for a Mustang gets spammed with offers about the latest SUVs simply because of her demographic category, married with children. (See Direct Marketing News, “It’s the Marketer’s Choice.”) Shouldn’t these companies be smart enough to send the right kind of offers and information, we ask? At the same time, as Jim points out, we’re also concerned about privacy. We want to be known, remembered and forgotten.

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Posted 1 week ago

Tag Management: From Tags to Managing Customer Digital Data

Image by James Royal Lawson

Image by James Royal Lawson

Forrester blogger James McCormick last year called tag management a “sizzling hot topic.”  And now a few months later, the industry continues to prove him right.  Ensighten, a leader in the evolving tag management industry, announced that it had acquired London-based TagMan, the pioneer in tag management, while also landing Series B funding of $40 million. Tealium, another tag management leader and innovator, won the Digital Analytics Association’s award for New Technology of the Year with its AudienceStream program, “a real-time audience discovery and digital data distribution platform.”

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Posted 2 weeks ago

Social Media Plays both at the Top and Bottom of the Marketing Funnel

22squared-banner

Can you buy viral success? What’s the organic lifetime of content posted on different social platforms? Chris Tuff, SVP, Director of Emerging media and Partnerships at the standout advertising agency, 22squared , was one of the first in advertising to see the power of working directly with Facebook and other social platforms. In Part II of this blog, he and Anametrix CEO Pelin Thorogood, talk about the “dos” and “don’ts” of promoting brands in social media, and how to be a “welcome intruder” in the lives of consumers.

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Posted 3 weeks ago

Bringing Social and Emerging Media to the Marketing “Table” For Brands

christopher_tuff_1

Chris Tuff, SVP, Director of Emerging Media and Partnerships at 22squared, clearly saw the future when he became one of the first marketers in the world to work directly with Facebook in 2005. He’s now part of the leadership team at advertising agency 22squared, a 92-year-old trailblazer in all things social, digital and more. The agency has been responsible for such highly creative, Effie Award-winning integrated ad campaigns as Buffalo Wild Wings Flavor Fanatics and American Standard’s Flush For Good. Here Chris talks with Anametrix CEO Pelin Thorogood about bringing social and emerging media to the marketing table for brands.

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Posted 3 weeks ago

What’s the coolest startup which focus on analytics? Anametrix!

Anametrix! We have the coolest company culture and we love data! Here are some examples of that. Cool enough for you? Join us!


Below are  some of the technical reason for why we are the coolest analytics startup. Think we are cool? Demo us!

Our platform is designed for both ease of use and flexibility, built by Anametrix from the ground up to power all of our capabilities - from streaming data collection, web and mobile analytics to real-time queries, segmentation, dashboards, reporting, Collaboration, and predictive analytics. This common platform promotes integration and consistency, differentiating Anametrix from other companies who have developed or acquired their tools separately and attempted to create from these different pieces a common platform. With a completely unified, cloud-based analytics platform like Anametrix, users can combine and join information across multiple enterprise data sources, and leverage the power of real-time data collection. The output is right-time results returned completely in context with accuracy and relevancy across all access layers and delivery methods.
 
Among the things that make the Anametrixsolution unique are:
 
Anametrixmaintains common metadata across all touch points, data collection methods and reporting.
 
This task is critical yet very difficult to achieve unless all components of the platform are built by the same team, targeting the same underlying platform to share configuration, appearance and philosophy.
 
Streaming-data collection capabilities draw on our experience from large-scale web analytics, enabling real-time reporting of streaming data; this is very difficult to achieve when backed by traditional databases such as SQL or Oracle.
 
Anametrix blends data collection, processing, aggregation, analytics and reporting to create a single, unified platform that is updated the same second the data reaches our servers.
 
Unified data warehousing and reporting that seamlessly combines both into a single, coherent platform.
 
With Anametrix, you can reach into the underlying data warehouse directly from our reporting interface. Data can be filtered and analyzed through real-time segmentation and analytics.
 
Scale-out design allows capacity to be increased on the fly and amortized across all users of the multi-tenant installation.
 
Anametrix has created a true scale-out, share-nothing architecture for all data collection and reporting. Querying and data collection capacity is linearly increased and load is re-balanced on the fly as new server capacity is added.. 

We also can bring in web analytics data, offline point of sale data, and corporate data. What makes us different is with us you can stay locked into your Adobe/Omniture contract and we can pull that web analytics data into our system or you can use our web analytics solution to get your web analytics from us. Our web analytics solution is more affordable and was developed by the same team who created WebSideStory, which was acquired Ominiture. 

If you are a marketer and need a innovative solution to deal with multichannel marketing data look into  Anametrix.

Posted 1 month ago

The Journey from Raw Data Sets to High-Value Information for Decision Makers

Interfaces 

Last week in the Data Alchemy Blog, Wils Corrigan, Ph.D., director of data science at Anametrix, took a deep dive into the relationship between marketing and data science. His conclusion: the interfaces between these groups need careful attention if we are to make better use of data for decisions. Here he talks with Anametrix CEO Pelin Thorogood about the interfaces required in the path from raw data sets to high-value information for decision makers.

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Posted 1 month ago

Wils Corrigan: Spanning the Great Divide in Marketing Analytics

Wils Corrigan, Ph.D., director of data science at Anametrix, recently attended the Predictive Analytics Innovation Summit in San DiegoLast week in the Data Alchemy Blog, he explored the current state of analytics and some exciting new directions for the future. In Part II, he talks with Anametrix CEO Pelin Thorogood about a big issue common to every business. How do marketing teams get real use from data given its growing volume, velocity and variety?  How do you analyze data and then translate it into information supporting decision makers? 

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Posted 1 month ago

Wils Corrigan: Predictive Analytics Innovation Spans Advertising to Medical Uses

PA Summit

We caught up again last week with Anametrix’s motorcycle-riding data scientist, Wils Corrigan, Ph.D., at the Predictive Analytics Innovation Summit in San Diego. Wils is director of data science at Anametrix and an expert in how predictive analytics can guide business and marketing decisions. In this two-part blog interview with Anametrix CEO Pelin Thorogood, he talks about the conference, and the current and new applications of predictive analytics across industries.

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Posted 1 month ago
Our Bestfriend is DATA! DATA is beautiful!

Our Bestfriend is DATA! DATA is beautiful!

Posted 1 month ago

Barry Parshall: Multichannel Marketing Analytics at the Apex of Today’s Innovation

Barry2

Barry Parshall, the new product management leader at Anametrix, has experienced the massive transformation in the analytics market first hand during his career spanning business intelligence, web analytics and the new advances in multichannel marketing analytics. In Part II of this blog, he continues his conversation with Anametrix CEO Pelin Thorogood.

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