This was the year that Black Friday started in earnest on Thanksgiving Day as shoppers got a running start on the biggest holiday shopping weekend.
In this two-part blog, Anametrix CEO Pelin Thorogood talks analytics with Huw Griffiths, Universal McCann’s Chief Performance Officer.
In Part 2 of this blog on social media and broadcast television, we look at what type of information is needed to understand the complex multichannel world.
In this two-part blog, Anametrix Data Alchemy explores how social media changes broadcast television and the reverse, and we explore factors that are forcing change in the conventional advertising model.
Jim Sterne teams up with Anametrix to deliver a new perspective on the growing field of data science and the expanding role of the Data Scientist.
In Part II of our guest blog, Stratigent CEO Bill Bruno and Pelin Thorogood explore Stratigentâs future as part of the international marketing agency.
Stratigent CEO Bill Bruno, a pioneer in the multichannel analytics space, spoke to Anametrix CEO Pelin Thorogood about growth and innovations in marketing.
You can tell there has been a sea change in marketing just by looking at the American Marketing Association agenda for its conference next week in New Orleans
Data helps retailers convert back-to-school shoppers who are visiting stores, navigating websites, and browsing mobile and social platforms into customers.
Our key takeaway from the show is that REAL TIME is the RIGHT TIME for taking action. What were your highlights from eTail East?