Our Bestfriend is DATA! DATA is beautiful!
Wils Corrigan, Ph.D., director of data science at Anametrix, recently attended the Predictive Analytics Innovation Summit in San Diego. Last week in the Data Alchemy Blog, he explored the current state of analytics and some exciting new directions for the future. In Part II, he talks with Anametrix CEO Pelin Thorogood about a big issue common to every business. How do marketing teams get real use from data given its growing volume, velocity and variety? How do you analyze data and then translate it into information supporting decision makers?
We caught up again last week with Anametrix’s motorcycle-riding data scientist, Wils Corrigan, Ph.D., at the Predictive Analytics Innovation Summit in San Diego. Wils is director of data science at Anametrix and an expert in how predictive analytics can guide business and marketing decisions. In this two-part blog interview with Anametrix CEO Pelin Thorogood, he talks about the conference, and the current and new applications of predictive analytics across industries.
Barry Parshall, the new product management leader at Anametrix, has experienced the massive transformation in the analytics market first hand during his career spanning business intelligence, web analytics and the new advances in multichannel marketing analytics. In Part II of this blog, he continues his conversation with Anametrix CEO Pelin Thorogood.
4th Annual DAA Awards Recognize Anametrix for News and Entertainment Media Solution as Finalist for Best New Technology of the Year
SAN DIEGO—(BUSINESS WIRE)—Anametrix, the first cloud-based, real-time marketing analytics platform, today announced it has been named a finalist in the 2014 Digital Analytics Association Awards for Excellence. The DAA recognized Anametrix for News and Entertainment Media as one of the five finalists in the category of New Technology of the Year.
The fourth-annual DAA Awards for Excellence recognizes exceptional contributions from individuals and groups in digital analytics. The New Technology of the Year Award identifies a technology emerging to change the face of digital analytics through its impact on customers and competitors. The awards will be presented this year on March 18 at the Awards for Excellence Gala held in conjunction with the eMetrics Summit in San Francisco.
Pelin Thorogood, CEO of Anametrix
“We are honored to be a finalist in the DAA Awards of Excellence for Best New Technology with Anametrix for News and Entertainment Media. We’ve received extraordinary feedback from our media clients on how much more effectively they can see, analyze and act on their data as they engage with their readers, viewers and listeners in real time across online, social and mobile channels. Our cloud-based solution, specifically designed for the media vertical, takes the guesswork out of business decisions with real-time applied analytics.”
Mike Levin, DAA executive director
“The DAA Awards of Excellence give us an opportunity to recognize the ‘best and brightest’ individuals and groups in digital analytics. It is also our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. A testament to their game-changing technology, Anametrix was selected by nearly 6,000 DAA members to be one of the five finalists in the New Technology of the Year Award category.”
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com.
ABOUT DIGITAL ANALYTICS ASSOCIATION- AWARDS FOR EXCELLENCE
Now in its fourth year, the DAA Awards for Excellence recognize exceptional contributions in five awards categories: Digital Analytics Rising Star (individual); Practitioner of the Year (individual); Most Influential Industry Contributor (individual); New Technology of the Year (group); Most Influential Agency/Vendor (group). All nominations are sent to the nearly 6,000 DAA members who vote to select five finalists in each of the categories. The five finalists in each category are submitted to a panel of more than 30 judges who are experts in the digital analytics community. The New Technology of the Year Award recognizes a technology emerging to change the face of digital analytics through its impact on customers and competitors. The DAA believes the company that produced the technology deserves recognition for the game-changing way in which it operates.
Barry Parshall, a veteran marketing and analytics leader, recently joined Anametrix as SVP of product management. Here he talks with Anametrix CEO Pelin Thorogood about the evolution of analytics early on in business intelligence and web analytics to the sophisticated tools required today in multichannel marketing. As Jim Sterne, founder of the eMetrics Summit and Digital Analytics Association, said of Barry, “He’s a beacon of clear thinking and even clearer communication. He really understands the complex details of deriving insight from data …”
In Part II of this blog, Ensighten CEO Josh Manion talks further with Anametrix CEO Pelin Thorogood about tag management and what Ensighten is doing to support one-on-one relationships with customers across all touch points.
Josh Manion, Ensighten’s founder and CEO, is an analytics thought leader who described what he calls, “the tyranny of tagging,” at the eMetrics Marketing Optimization Summit in this past year. He founded Ensighten in 2009 to deliver breakthrough tag management technology to clients, and earlier established Stratigent, an agency offering fully customized website analytics consulting. In this two-part blog, Josh talks with Anametrix CEO Pelin Thorogood about what he calls the “tag management revolution.”